| (南京师范大学 体育科学学院，江苏 南京 210097) 摘要：体育赛事电视转播权销售价格迅速上涨，销售方式多样化，电视转播权的销售收入成为大型体育比赛以及具有广泛群众基础的高水平体育赛事的主要经济来源。在初步了解体育赛事电视转播权销售基本状况的基础上，对体育赛事电视转播权价格定位及体育赛事电视转播权销售方式进行探讨，为我国体育市场的发展提供参考。 关键词：体育赛事；电视转播权；营销策略 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2001)03-0010-03 |
ZOU Yu-ling
| (Institute of Physical Education Nanjing Normal University， Na njing 210097,China) Abstract:The sale price of TV relay right sport events ha s going up drastically and the marketing method has been diversified at present. The sales income of TV performance has become main source of revenue for both pr ofessional sport events and high-level mass sport activity. The thesis intends t o analyze the latest situation of TV right sales and its marketing strategy.The analysis will be helpful to develop our sport market. Key words:sport events;TV relay right;marketing strategy |
下载本期全文：点击下载