宁波地区体育彩票消费市场的调研

（1．宁波大学体育学院；2．宁波大学科技学院浙江宁波315211；）

摘要：采用问卷调查的方法，对电脑型体育彩票消费者的年龄、动机等13个因素进行调查与分析统计，掌握宁波地区电脑型体育彩票消费市场的基本特征。调查发现，仅有18.3%的人对体育彩票较了解，75.1%的人消费动机以试运气和消遣娱乐为主，仅7.1%的消费者明白体育彩票是体育事业的集资途径。文章针对体育彩票市场的经营策略提出了若干建议。

关键词：体育彩票；市场调研；宁波地区

中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2001)04-0026-03

Survey of sports lottery market in Ningbo
ZHENG Jianyue1； HU Hong2； CHEN Daoyu1； QIU Qiner1；

(1.Institute of Physical Education; 2. Faculty of Science and Technology, Ningbo University, Ningbo 315211,China)
Abstract: The questionnaire shows that most consumers have a limited knowledge about sports lottery. Only 18.3% of consumers have a good understanding, while 75.1% of them are just to take a chance to draw a lucky ticket orenjoy themselves, and merely 7.1% of consumers know that it is a key source to ra ise funds for sports. On the basis of statistics, we analyze the features of spo rts lottery market, and provide references to strategy-making for managing such market in Ningbo and Zhejiang province.
Key words: sports lottery tickets; market survey; Ningbo province

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