| （1.湖南城市学院 体育系，湖南 益阳 413000；2.湖南涉外经济学院 高尔夫系，湖南 常德 415908） 摘 要：研究了“奥运向前冲”的设计理念、节目特征、节目的意义、节目的经验。长期以来，我国存在严重的精英体育与群众体育二元对立现象。“奥运向前冲”依靠电视媒体将受众吸引到节目中来，在奥运背景下体验运动、竞争的乐趣，既传播了奥林匹克文化，强化人民群众对北京举办奥运会的价值认同，又倡导了积极向上的生活方式，使得体育健身生活化。“奥运向前冲”是全民健身与奥运同行的有效尝试，开创了全民健身的新模式。 |
PENG Zhi1，HU Ke2
| （1.Department of Physical Education，Hunan City Institute，Yiyang 413000，China；2.Golf Department，Hunan University of International Economics，Changde 415908，China） Abstract: The authors studied the design conception, characteristics, meanings and experiences of the program “Go Olympic Games”. Over a long period of time, in China there is a serious phenomenon of opposition between elite sport and mass sport. “Go Olympic Games” attracted the audience to and into the program by means of TV media, so that the audience can experience the fun of sport and competition under the background and ambience of Olym-pic Games. It not only communicated Olympic cultures, intensified the masses’ recognition of the value of Beijing hosting Olympic Games, but also advocated a positive life style, which makes the sports fitness life healthier. “Go Olympic Games!” is a powerful try for nationwide fitness developed together with Olympic Games, having created a new mode for nationwide fitness. |
