钟嘉诚，叶梦淇，黎秀玟，陈新葵
(广东外语外贸大学 应用心理学系，广东 广州 510006)
摘 要：为了探讨信息框架对大学生体育锻炼意愿的影响，并考察体育锻炼意愿的提升能否有效预测体育锻炼行为意向。在线抽取185名大学生，随机分为5组并进行不同的信息框架干预。采用混合实验设计，目标框架(收益vs.损失)和时间框架(现在vs.未来)为组间变量，证据类型(数据vs.叙事)为组内变量，对体育锻炼意愿进行前后测。干预结束后呈现“星辰夜跑”活动海报，询问被试者的行为意向。结果发现：(1)信息框架干预效果显著，目标框架主效应及其与时间框架的交互效应均显著，现在损失框架效果最优。(2)大学生对“星辰夜跑”活动初始行为意向较高，但随着活动持续时间延长具有行为坚持意向的个体逐渐减少。(3)体育锻炼意愿提升显著预测初始行为意向，且阅读数据型材料的意愿提升更有利于行为意向转化。
关 键 词：学校体育；信息框架；体育锻炼意愿；行为意向
中图分类号：G807；G80-05 文献标志码：A 文章编号：1006-7116(2026)01-0127-08
Impact of information framework on college students' physical exercise intention
ZHONG Jiacheng，YE Mengqi，LI Xiuwen，CHEN Xinkui
(Department of Applied Psychology，Guangdong University of Foreign Studies，Guangzhou 510006，China)
Abstract: The present study investigates the impact of information framework effect on college students' intention to physical exercise, and also examines whether enhancements in physical exercise intention could predict their behavioral intentions to participate in physical exercise. A total of 185 college students were randomly recruited online and randomly assigned to five groups, and each exposed to distinct information framework interventions. The study employed a mixed experimental design with goal frame (gain vs. loss) and temporal frame (present vs. future) as the between-subject factors, and evidence type (data vs. narrative) as the within-subject factors. Pre and post intervention assessments were conducted to measure changes in physical exercise intention, and after the intervention, behavioral intentions of subjects were all evaluated by displaying a "Starry Night Run" activity poster. The results reveal that: (1) the intervention effect of information framework was significant, with notable main effects of goal frame and an interaction effect between goal frame and temporal frame, and specifically, the present-loss frame demonstrated the most significant impact. (2) College students exhibited high initial intention to participate in "Starry Night Run" activity, whereas the intention to continue decreased among subjects as the activity duration extended. (3) Enhancements in physical exercise intention notably predicted the initial behavioral intention, and an increased intention of reading data materials will be more conducive to behavioral intention transformation.
Keywords: school physical education；information framework；physical exercise intention；behavioral intention