Identity type and construction logic of fitness groups in webcast room ——A web ethnography investigation based on "Liu Genghong Girls" WANG Liangjie，TU Chuanfei
(School of Physical Education and Sport Science，Fujian Normal University，Fuzhou 350117，China)
Abstract:This paper explores the identity type and construction logic of the fitness group in webcast room based on the case of "Liu Genghong Girls" by using the method of web ethnography. The study shows that: there are two main identity types of webcast fitness groups, namely the fan groups consisting of "meta fans" and "new fans" and the student groups consisting of "pure online students" and "fan-based students". Fan groups follow the identity construction logic of idol perception, in which emotional factors dominate the identity construction process of the "meta fans" groups and situational factors influence the identity construction of the "new fans" groups. Student groups follow the identity construction logic of physical practice, and of them, the "pure online students" construct their identity through the logic of teaching interaction, while the "fan-based students" construct their identity through the process of subjective consciousness awakening. And then this paper discusses several enlightenment of promoting the high-quality development of webcast fitness: firstly, paying attention to differential treatment in the implementation of relevant policies; secondly, online fitness groups should be guided to reasonably choose their learning subjects; and thirdly, the commercial behaviour in webcast fitness room should be also standardized.
Keywords: Liu Genghong Girls；webcast room；fitness groups；identity type；identity construction logic；web ethnography