(沈阳体育学院 管理与新闻传播学院,辽宁 沈阳 110102) 摘 要:通过案例分析、访谈、参与式观察等方法全面总结我国脱贫攻坚时期体育产业在不 同经济发展区域的实践经验。在明确体育产业助力精准扶贫模式的生成逻辑与运行机制前提下, 全面分析广东、山东、贵州的体育助力精准扶贫经验。在此基础上,提出乡村振兴背景下体育产 业高质量助力精准扶贫模式的具体对策:首先,通过美丽乡村建设来实现体育产业高质量助力乡 村振兴的效能感;其次,通过体育产业促进农业实现高质量服务农业发展的成就感;再次,通过 提升体育产业增加农民收入来高质量提升农民个体的幸福感。 关 键 词:体育产业;乡村振兴;精准扶贫 中图分类号:G80-05 文献标志码:A 文章编号:1006-7116(2022)01-0069-07 |
SHAO Kai,DONG Chuansheng
(School of Management and Journalism,Shenyang Sport University,Shenyang 110102,China) Abstract: The practical experience of the sports industry at different economic development regions during the poverty alleviation for China is summarized through the methods of case analysis, interviews, and participatory observation. Under the premise of clarifying the generation logic and operating mechanism of the sports industry assisting accurate poverty alleviation model, a comprehensive analysis with the assisting experience of Guangdong, Shandong, and Guizhou is carried out. On this basis, specific countermeasures for the high-quality assistance of the sports industry in the accurate poverty alleviation model under the background of rural revitalization are put forward: at first, through the construction of beautiful villages to achieve the efficacy of high-quality sports industry to help rural revitalization; secondly, to promote agriculture through the sports industry to realize the sense of accomplishment of high-quality services for the development of agriculture; thirdly, by improving the happiness of individual farmers with high-quality by increasing incomes of farmers via the promotion of the sports industry. Keywords: sports industry;rural revitalization;accurate poverty alleviation |
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