The issue examination and optimization strategy forthe government’s purchase of sports public service on campus under the background of the integration with physical education and cultural education WU Jianxi，CHEN Haipeng
(School of Physical Education，Hubei University，Wuhan 430062，China)
Abstract: It is an important means to promote the all-round development of adolescent body and mind, and also to deepen the reform of school physical education through the integration of physical education and cultural education through the way of the government purchasing sports public service to supply relevant service for adolescent students. By means of literature review, expert interview and field investigation, this paper examines the purchase of sports public services by Chinese government on campus, and by learning from the foreign governments in purchasing sports public services to explore the optimal path for Chinese government to purchase sports public service. The research indicates that there are some problems in the process of Chinese government in purchase sports service on campus, such as the inadequate process of purchasing sports service, the lack of leading resource integration institutions, the low serve capacity of social sports organizations and the lack of relevant laws and regulations. It is suggested that the government should carry out the following measures as soon as possible: 1) optimizing the process of purchasing sports services in multiple ways; 2) building a new cooperation platform led by government; 3) guiding sports organization services to meet school needs; 4) establishing legal and regulatory protection mechanisms for sustainable development.
Keywords: school physical education；the integration of physical education and cultural education；the government’s purchase of sports public service；social sports organizations；campus