(1.上海体育学院 经济管理学院，上海 200438；2.浙江农林大学 体育军训部，浙江 杭州 311300) 摘 要：运用文献资料、实地调查和逻辑分析等研究方法，对体育场馆智慧化转型升级的基本内涵、演进逻辑、关键要素和实践模式进行分析。研究认为体育场馆智慧化转型升级不是对传统体育场馆的否定，而是一种对场馆资源利用、管理效率提升和服务质量优化等进行创新的动态过程；组织倡导、业界实践和学术探讨3个层面的逻辑演进共同推动了体育场馆的智慧化转型升级；体育场馆智慧化升级作为一项系统工程，是由管理、服务、资源和营销等各个关键要素共同转型完成；体育场馆智慧化转型升级的实践模式应该分类进行，形成大型体育场馆引领、中型体育场馆跟进和小型体育场馆推广的良好态势。 |
FU Gang-qiang1，2，LIU Dong-feng2
(1.School of Economics and Management，Shanghai University of Sport，Shanghai 200438，China；2. Department of Sports Training，Zhejiang Agriculture and Forestry University，Hangzhou 311300，China) Abstract: By using the method of literature review, field survey and logical analysis, this paper analyzes the theoretical connotation, evolution logic, key elements and practical pattern of the intelligent transformation and upgrading for stadiums and gymnasiums. The research shows that the intelligent transformation and upgrading for stadiums and gymnasiums is not a denial of traditional stadiums and gymnasiums, but a dynamic process of innovation in the utilization of venue resources, the optimization of service quality and the improvement of management efficiency; the logic evolution of organizational advocacy, industry practice, and academic discussion has jointly promoted the intelligent transformation and upgrading of stadiums and gymnasiums; as a systematical project, the intelligent upgrading of the stadiums and gymnasiums has been accomplished by a combination of key elements of management, service, resources and marketing; the practice mode of that one should be classified to form an ideal tendency of the orientation of the large-scale stadium, the following of medium-scale stadium and the promotion of small-scale stadium. |
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