| （苏州大学 体育学院，江苏 苏州 215021） 摘 要：分析新中国成立以来，不同时期体育标语对体育文化传播的作用和意义，从政治、外交、竞技、人本等方面阐述了体育标语所负载的体育文化内涵。认为体育标语是政治化的表达、跨文化的诉求、竞技化的核心、以人为本的追求。 |
ZHU Guo-sheng
| （School of Physical Education，Soochow University，Suzhou 215021，China） Abstract: The author studied and analyzed the functions and significance of sports slogans to sports cultural com-munication in different periods since the founding of new China, expatiated on sports cultural connotations carried by sports slogans in terms of politics, diplomacy, competition and humanity etc. Sports slogans are politicized ex-pressions, transcultural appeals, the core of competition universalization, and people oriented pursuits. |
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