| （1.广东海洋大学 海洋经济与管理研究中心，广东 湛江 524088；2.广东海洋大学 体育与休闲学院，广东 湛江 524088） 摘 要：辨析了滨海体育休闲的概念；阐述了滨海体育休闲产业兴起的社会背景和内外动力；归纳了滨海体育休闲产业的6种类型，即滨海体育表演业、滨海体育休闲体验与服务业、滨海体育休闲产品制造业、滨海体育休闲会展与策划创意活动、休闲渔业(运动渔业)、游艇俱乐部与游艇制造业。提出了发展滨海体育休闲产业要抓住海洋世纪的机遇、科学制定和实施我国沿海区域的整体规划、积极开发滨海体育休闲产品，促进产业结构优化、积极开展滨海体育休闲教育、培养滨海体育休闲管理专业人才、结合当地文化打造特色产品，树立品牌形象意识。 |
CAO Wei1，2，SHI Jun-hua2，QU Jing1，2，YAO Yuan2，LIU Hai-qing2
| （1.Center of Ocean Economy and Management Research，Guangdong Ocean University，Zhanjiang 524088，China；2.Faculty of Sport and Leisure，Guangdong Ocean University，Zhanjiang 524088，China） Abstract: The authors dissected the concept of costal sports leisure, expatiated on the social background and inter-nal and external driving forces for the rising of costal sports leisure industries, summed up 6 types of costal sports leisure industries, namely, coastal sports performance industry, costal sports leisure experiencing and service indus-try, costal sports leisure product manufacturing industry, coastal sports leisure exhibition and creative planning idea activities, leisure fishery (sports fishery), yacht clubs and yacht manufacturing industry. The authors proposed that in order to develop coastal sports leisure industries we should seize opportunities in the era of ocean, scientifically establish and implement the overall planning of coastal areas in China, actively develop coastal sports leisure prod-ucts, boost industrial structure optimization, actively develop coastal sports leisure education, cultivate coastal sports leisure management professionals, create featured products according to local cultures, and establish brand image awareness. |
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