| （吉林体育学院 国家体育用品工程技术研究中心，吉林 长春 130022） 摘 要：体育彩票作为特殊商品具有独特的经济学特征。在分析体育彩票的商品属性、消费动机、供需关系和市场结构等经济学特征基础上，提出体育彩票的管理策略：开展商品化运作，突出体育彩票的娱乐性；强化获奖动机，提升公益和娱乐动机；合理处理供求关系，高效、规范、科学供给体育彩票；在垄断型市场结构下，鼓励竞争，开展企业化运作。 |
ZHANG Rui-lin
| （Engineering Research Center of the National Sporting Goods，Jilin Institute of Physical Education，Changchun 130022，China） Abstract: Sport lottery as a special commodity has distinctive economic characteristics. Based on his analysis of such economic characteristics of sport lotteries as commodity attributes, consumption motives, relation between demand and supply, and market structure, the author put forward the following sport lottery management strategies: develop commercialized operation, highlight the entertaining characteristics of sport lotteries; intensify the winning motive, boost public welfare and entertainment motives; rationally handle the demand and supply relation, supply sport lotteries in a highly efficient, normative and scientific way; reinforce the monopolistic market structure, en-courage competition, develop enterprise like operation. |
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