| （南华大学 体育教学研究部，湖南 衡阳 421001） 摘 要：现代电视体育节目不断发展，北京奥运更是将我国电视体育节目的发展推向了顶峰。电视体育节目对城市居民体育健康观形成及参与体育活动的意愿、内容、时间有促进作用。但以技术体育传播为主的大众体育传播，导致人们对体育作为文化的误读。 |
FU Wei
| （Department of Physical Education，University of South China，Hengyang 421001，China） Abstract: The constant development of modern TV sports programs, as well as the Beijing Olympic Games, have pushed the development of TV sports programs in China to its peak. TV sports programs play a role in promoting the formation of sports health view of urban residents as well as the willingness, contents and times of their partici-pation in sports activities. However, mass sports communication that bases mainly on technical sports communica-tion has resulted in people’s misunderstanding about sport as a culture. |
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