| （1.中国矿业大学 体育学院，江苏 徐州 221116；2.华南师范大学 体育科学学院，广东 广州 510006；3.河南大学 体育部，河南 开封 475001） 摘 要：分析了新媒体转播权的发展历程，法律性质，主体、客体、权利内容等，阐述新媒体转播权法律保护依据和措施，结果显示：新媒体转播权的法律保护影响着体育产业的发展，一旦出现问题将影响体育组织和持权转播商的共同利益，甚至影响到体育组织的声誉和体育赛事品牌建设。 |
ZHANG Yu-chao1，2，LI Hong- wei3
| （1.School of Physical Education，China University of Mining and Technology，Xuzhou 221116，China；2.School of Physical Education，South China Normal University，Guangzhou 510006，China；3.Department of Physical Education，Henan University，Kaifeng 475001，China） Abstract: The author analyzed the course of development, legal nature, subjects, objects and contents of new media broadcasting rights, expatiated on criteria and protective measures for the protection of new media broadcasting rights, and revealed that the legal protection of sports game new media broadcasting rights affects the development of the sports industry, once it has a problem, it will affect the common interests of sports organizations and broad-casting right owners, and even the reputation of sports organizations and the construction of sports game brands. |
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