| （1.华中师范大学 体育学院，湖北 武汉 430079；2.武汉理工大学 体育部，湖北 武汉 430070） 摘 要：以湖北省挖沟村为个案，调查分析了北京奥运会对我国村落农民体育的影响：在北京奥运会的影响下，村落农民的体育价值观向理性、多元化转变；体育消费水平有所提高；体育活动内容日渐丰富；体育活动组织化程度明显增强；体育管理工作日臻完善。基于村落经济条件、基层政府的重视程度等是影响北京奥运会作用于村落农民体育的主要因素；提出了加大村落经济发展力度，降低媒体宣传重心，加速奥林匹克运动与村落农民体育的融合，采取多种有效路径与方式来进一步扩大北京奥运会对村落农民体育影响力等建议。 |
GUO Min-gang1，2，LIU Tong-yuan2，HU Qing-shan1，WANG Jian1
| （1.School of Physical Education，Huazhong Normal University，Wuhan 430079，China；2.Department of Physical Education，Wuhan Science and Engineering University，Wuhan 430070，China） Abstract: Basing their research case on the Wagou village in Hubei province, the authors analyzed the following effects of the Beijing Olympic Games on village peasant sports in China: affected by the Beijing Olympic Games, village peasants’ sports value views had become rational and diversified; their sports consumption levels were somewhat increased; their sports activity contents were enriched day after day; the degree of sports activity sys-tematization was significantly enhanced; the sports management work was perfected day after day. Based on major factors that affect the influence of the Beijing Olympic Games on village peasant sports, such as village economic conditions and the degree of concerning by fundamental governments, the authors put forward the following sug-gestions: strengthen the development of village economy; shift the key job of media promotion to the village level; speed up the blending of the Olympic Games with village peasant sports; take various effective measures and means to intensify the influence of the Beijing Olympic Games on village peasant sports. |
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