| （1.华南师范大学 南海校区体育教研室，广东 南海 528225；2.广东海洋大学 体育与休闲学院，广东 湛江 524088） 摘 要：2010亚运会是广州利用人文体育观念提升自身城市形象的极好契机，广州亚运会在举办过程中应注意公民文明教育与文化宣传相结合；以服务人为本与公平竞赛相结合；城市公共管理与环境建设相结合。广州利用亚运会提升城市形象的具体路径是：通过广泛宣传，扩大广州城市形象的知名度与美誉度；凸显岭南文化，展示广州的城市历史文化内涵；科学规划建设，提高广州城市的公共管理水平；提升服务水平，确保广州举办亚运会的服务质量；加强公民教育，展现广州市民的优良素质。 |
LIU Hai-huan1，LIU Hai-qing2
| （1.Physical Education Teaching and Research in Nanhai Campus，South China Normal University，Nanhai 528225，China；2.College of Physical Education and Recreation，Guangdong Ocean University，Zhanjiang 524088，China） Abstract: The Asian Games 2010 is an important chance for Guangzhou to utilize the humanistic sport conception to boost its city image. During the holding of the Guangzhou Asian Games, attention should be paid to the combina-tion of citizen civilization education with cultural promotion, the combination of people orientated services with fair competitions, and the combination of urban public management with urban environmental construction. Specific ways for Guangzhou to boost its city image by utilizing the Asian Games include the followings: enhance the popu-larity and reputation of the city image of Guangzhou; highlight the culture of the south of the Five Ridges and enrich the historical and cultural connotations of the city of Guangzhou; plan city construction scientifically and enhance the public management performances of the city of Guangzhou; boost its service performances and ensure the ser-vice quality of Guangzhou in holding the Asian Games; strengthen citizen education to show the good makings of Guangzhou citizens. |
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