| （1.华南师范大学 体育科学学院，广东 广州 510006；2.华南理工大学 体育学院，广东 广州 510640） 摘 要：对广州大学城体育场馆实行有偿开放的现状及可行性进行分析，提出应建立互通机制，相互协调，联合成立大学城体育场馆对外经营开发部，建立网站，营造服务和创新经营管理理念，充分提高体育场馆的利用率，满足社会大众健身的需要，不断提高体育场馆的经济效益和社会效益。 |
HUANG Qiao-xian1，YANG Xiao-yong2，CHEN Liu1，CHEN Li-ping1
| （1.School of Physical Education，South China Normal University，Guangzhou 510006，China；2.School of Physical Education，South China University of Technology，Guangzhou 510640，China） Abstract: The authors analyzed the current state and feasibility of the paid opening of sports venues in Guangzhou University City, and proposed that the following measures should be taken: establish an interactive mechanism for mutual coordination; jointly establish a business development department for the opening of sports venues in the University City to the outside world; set up a website to promote services and innovate business management con-ceptions; fully enhance the utilization rate of the sports venues in order to meet the needs of the masses in the soci-ety for working out; constantly enhance the economic and social effects of the sports venues. |
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