| （天津体育学院 体育文化艺术系，天津 300381） 摘 要：与西方现代体育相比，中国传统体育仍是一种“弱势文化”。以中国武术为例，提出在身处弱势状况下的中国传统体育文化的对外传播策略：探寻中西体育文化的共通空间；重视中西思维方式和表达方法的差异；细分传播受众的需求；重视传播艺术；培养专业化人才；坚持奥运推广之路。 |
LIU Xin
| （Department of Sport Culture and Arts，Tianjin University of Sport，Tianjin 300381，China） Abstract: Compared with western modern sport, traditional Chinese sport is still a sort of “disadvantageous cul-ture”. By taking Chinese Wushu for example, the author put forward strategies for outbound communication of tra-ditional Chinese sports culture in a disadvantageous situation: seek for a common space for Chinese and western sports cultures; pay attention to differences between Chinese and western thinking manners and expression ways; finely sort the needs of communication acceptors; value communication art; cultivate specialized professionals; stick to the way of Olympic popularization. |
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