| （广州体育学院 休闲体育与管理系，广东 广州 510500） 摘 要：北京奥运会在申办、筹办与举办的过程中始终秉承人文奥运理念，以创新的理念、艺术的视角彰显传统文化的积淀，以天地万物，唯人为贵的理念建设着人文与自然环境，以海纳百川的开放姿态融汇中西文化、展现独特魅力，诠释出中华传统文化的厚重之美。广州亚运会应借鉴北京奥运会的成功经验，在筹备过程中注重规划、创新，做到体育性与超体育性，有形性与无形性，本土化与全球化，传统、现代与未来的融合、协调。通过会徽、吉祥物、宣传画等的设计，开闭幕式等的文艺表演彰显岭南文化特色，展现历史名城风采。通过加大对体育设施、历史文化名城保护与修缮、城市环境改善等投入力度，提高市民的生活质量，吸引更多的外国客人来广州观光旅游和投资。在保护与传承的同时进行合理开发，充分发挥亚运文化遗产的教育、文化功能和多元价值，促进体育、文化、经济等方面可持续性发展。广州亚运会的举办将给亚洲、世界奥林匹克运动、广州留下一笔可观的亚运文化遗产。 |
NI Yi-ke，CAO Yue-yong
| （Department of Leisure Sports and Management，Guangzhou Sport University，Guangzhou 510500，China） Abstract: The Beijing Olympic Games carried on the humanistic Olympics conception all the way throughout the processes of application, preparation and holding, highlighted the essence of traditional Chinese culture with inno-vative conceptions and from perspective of art, built humanistic and natural environments with the conception of people being the most valuable in the universe, blended Chinese and western cultures with a compatible attitude, showed its unique charm, and interpreted the profound beauty of traditional Chinese culture. The Guangzhou Asian Games should refer to the successful experiences of the Beijing Olympic Games, in the process of preparation, fo-cus on planning and innovation, blend and coordinate sports nature and super sports nature, tangible things and in-tangible things, localization and globalization, tradition, modern and future; highlight the features of Lingnan cul-ture and show the charm of the historically famous city via the design of the emblem, mascot, poster and such, as well as via artistic performances on the opening and closing calibrations; enhance citizen life quality and attract more foreign visitors to visit and invest Guangzhou via strengthening the protection and repair of sports facilities and the historically and culturally famous city, and the improvement of city environment; at the same time of pro-tection and inheritance, carry out rational exploitation, fully exert the educational and cultural functions and diversi-fied values of the cultural heritages of the Asian Games, and boost the sustainable development of sport, culture and economy. The holding of the Guangzhou Asian Games will leave Asia, the world Olympic movement and Guang-zhou a handsome heritage from the culture of the Asian Games. |
下载本期全文：点击下载