| （1．广州大学 体育学院，广东 广州 510006； 2.平顶山学院 体育系，河南 平顶山 467000） 摘 要：对我国民营体育用品企业的发展现状(企业的经济成分、资产规模、技术特征、资金来源等)进行了分析，并对其社会文化环境、法律环境、政策环境、产业环境等进行了评价，认为缺乏技术、资金、人才，管理水平低下，产权不清和知识产权保护不力是影响企业发展的因素。政府需要在技术扶持、资金扶持、人才引进和改善发展环境等方面制定促进我国民营体育用品企业发展的政策。 关 键 词：民营企业；体育用品；体育产业；中国 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2007)03-0023-04 |
ZHU Zhen-jun1, CHANG Dong-long2
| (1.College of Physical Education，Guangzhou University，Guangzhou 510006，China；2.Department of Physical Education，Pingdingshan Institute，Pingdingshan 467000，China) Abstract:The author analyzed the current conditions (enterprise’s economic constituents, asset size, technical characteristics, capital sources, etc.) of the development of private sports supplies manufacturing enterprises in China, evaluated enterprise development environments such as social cultural environment, legal environment, policy environment and industrial environment, and considered that the lack of technology, capital and human resources, low level management, unclear property rights, and insufficient protection of intellectual property, are enterprise development affecting factors, and that the government needs to establish relevant policies in terms of technical support, capital support, talent introduction and development environment improvement, so as to boost the development of private sports supplies manufacturing enterprises in China. Key words: private enterprise; sports supplies; sport industry；China |
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