| (华南师范大学 体育科学学院，广东 广州510631) 摘要：通过从财政金融支持、体育消费偏好、体制3个方面分析阻碍我国体育产业发展的原因，提出发展我国体育产业应确立民间兴办体育产业的主导地位，建立协调机构，对体育场地设施进行改制，建立相关的融资体系，给予税收、财政、金融等方面的支持，提高大众参与体育活动的偏好，以及彻底进行体制改革等对策。 关键词：体育产业；体育社会化；体育偏好；金融支持；体制改革；中国 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2001)04-0023-03 |
YANG Xiaosheng
| (Institute of Physical Education，South China Normal University, Guangzhou 510631，China) Abstract: This paper analyzes reasons which restrict the development of Chinese sports industry from aspects of finance support, direction of sports consumption and system, points out countermeasures for sports industry development in our country including ensuring nongovenmental sports industry bein g dominant station, establishing coordinated organization, reforming management system of sports grounds, establishing correlative financing system, providing s upports of revenue and finance, fostering people's interest in joining exercise, and reforming the system thoroughly, etc. Key words: sports industry; socialization of physical education; interest of physical education; finance support; system reforming; China |
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